Timely is an app we built to showcase some of the technology we're working on. Timing & Analytics.

Over the past 2-3 weeks we've been working on improving our landing page, on-boarding flow, and tweaking things to improve our activation and retention metrics.  Here's how it been coming along.

Since we got very little traffic before Jan 4th  (according to Google Aanalytics), and Twitter connect was broken some part of the 3rd, I just looked at the high traffic days 4th through 7th:

• Source of traffic was more qualified
• Added a separate page for account creation + explanation text http://timely.flowtown.com/#/signup
• Realized people weren't in tweeting mode during signup, so we suggested 5 fun quotes for first time users.
• Added "study a twitter account" on homepage - demonstrate value before account creation (thx Josh!)

We lost 77 (28%) once we asked them to connect their Twitter account. We can't tell whether on that page, or after dealing with Twitter.

We lost 27 (10%) somewhere else, most after successfully connecting their Twitter account.

• Interview users who didn't tweet and find out why (I just email them, usually get a 12% response rate)
• Extract benefit statement from surveys and test on home page (25% response rate to surveys)
• Test new flow: Tweet first, then connect twitter (give, give, give before asking for a commitment)
• Test better tweet recommendations
• Implement simple retention email (3 days after, reminding them their queue's empty.)

Let me know if you have any questions and if you found this interesting or helpful?

Team: Andrew, Assaf, Jerome